Wisconsin’s natural scenery and charm draw upscale professionals who seek either luxury second homes or second acts when they’re ready to leave the stress of big city living behind. The area offers an enviable blend of outdoor sporting opportunities–sailing, golf, tennis, fishing–and quaint communities where you can stroll downtown for an ice cream or to catch the latest art gallery exhibit.
Lake Geneva: Set for Success
Grand Estates Auction Company, the industry experts in luxury residential real estate auctions, has capitalized on Wisconsin’s hot real estate market this year with three highly successful sales. Grand Estates’ unique approach to marketing and selling high-end property via absolute auction generates more publicity, high-qualified and serious potential buyers, and competitive bidding than the traditional real estate approach.
Lovely Lake Geneva: The latest spectacularly successful Grand Estates auction in Wisconsin was held August 18th in Lake Geneva. This beautiful resort community has been called the Newport of the West for its grand summer mansions built by industrial magnates like Wrigley and Schwinn a century ago. The town evokes turn-of-the-century charm, and is a highly desirable vacation destination for Chicago and Milwaukee professionals.
Wisconsin: Shimmering Sunsets
Grand Estates launched an intense marketing campaign for this stunning four-bedroom lakeshore home which culminated in its being named the Wall Street Journal‘s House of the Week. The campaign generated 4 million impressions in print advertising, 2 million impressions online, 4,500 video views, and over 200 publications of the official press release. More importantly, there were more than 140 inquiries about the auction, and 53 groups took preview tours of the home. The live absolute auction was a big success, and the sale is due to close within two weeks of the auction date.
Going With a Winner: Why did the home’s seller choose Grand Estates instead of going the traditional agent route? Because he had recently purchased a Lake Geneva home at another Grand Estates absolute auction held in May. At this thrilling live auction event, he bid on and bought an incredibly beautiful, Victorian-style lakeside estate for $5,885,000. This elegant residence blends traditional design elements like coffered ceilings with wood inlays and desirable contemporary touches like an open floor plan.
Elegant Architecture, Relaxed Lifestyle
The buzz that preceded the May 18th Lake Geneva auction was carefully orchestrated by Grand Estates. Its marketing team’s campaign generated more than 55,000 unique website visits and 430+ inquiries, resulting in nearly 80 groups touring the property in the five days leading up to the auction. At 2 p.m. on auction day, 16 bidders submitted $150,000.00 in certified funds that were duly registered, and the bidding commenced. After approximately 20 minutes, the winning bidder was declared. The contracts were signed immediately after the auction and the closing occurred within 10 days of the auction. That winning bidder’s experience had been so positive that he decided to go with Grand Estates to sell his other Lake Geneva property in August.
He wasn’t the only auction bidder who was impressed by Grand Estates’ professionalism and expertise: “Wow, what a great auction your group facilitated yesterday. I was so impressed with the team. You were all warm, welcoming, gracious, unpretentious, playful and yet very professional and informative,” said Loretta Rosenmayer, Founder and CEO of INTREN and one of the bidders at the May 18th Lake Geneva auction.“Collectively, you fostered an atmosphere of comfort and support. I personally loved all of the group. I was sharing this with a colleague today and she commented that I had probably been the receiver of Southern Hospitality. Well, if that is the case it is mighty fine. However I suspect that it was the culture of your company I was immersed in.”
Dining With Stunning Lake Views
Rosy Living in Racine: Grand Estates’ string of Wisconsin successes began last November with the absolute auction of a magnificent estate property in Racine. Poised on the shores of Lake Michigan, this luxurious 5 BR, 4.5 BA traditional home had every imaginable feature: Infinity pool, gourmet kitchen, wine cellar, radiant in-floor heating, loggia with grill and fireplace, in-round spa overlooking the lake, and a master suite filling the entire second floor of one wing of the house. On a brisk autumn afternoon, Grand Estates orchestrated an exciting live auction that culminated in a successful sale, and the closing was completed in only nine days.
Grand Estates Auction Company is the shining star in Wisconsin and all across the continent, with impressive auction sales from Canada to the Caribbean and everywhere in between. To learn more about luxury real estate auctions, and how our unique process can benefit you whether you are buying or selling, call Grand Estates today at (800) 552-8120 or visit us online.
